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Business and Computer Science

Principles of Advertising

Course Code: MKT-203

Course Description : The principles of advertising and the role of advertising in the field of business. The course traces advertising through its various steps from the initial need to its implementation in the marketplace.

Department Description : Accounting, Business and Legal Studies

  • Credit: 3 - 0
  • Lecture Hours: 3
  • Lab Hours: 0

Prerequisites:

BUS-101

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