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Business and Computer Science

Marketing I

Course Code: MKT-201

Course Description : An overview of the field of marketing and the marketing concept. Students develop an understanding of the growing importance of the consumer, differences between industrial and consumer marketing, the impact of government and environment on marketing and the basic marketing functions of product planning, marketing channels, physical distribution, promotion, pricing and marketing research.

Department Description : Accounting, Business and Legal Studies

  • Credit: 3 - 0
  • Lecture Hours: 3
  • Lab Hours: 0

Prerequisites:

BUS-101

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