Course Description : This course is designed to give the student the feel of working in teams on a professional advertising campaign. Two presentations are required: First, a researched exposition of the product or service, and second, the team presentation of the final advertising campaign, along with portfolios of their individual contributions. Typical elements required are: corporate identity, magazine or trade journal ads, billboards or posters, direct mail pieces, sample packaging, storyboards for video ads etc. This final presentation is videotaped.
Department Description : Visual, Performing and Media Arts
All required MAD courses