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Advertising Design

Advertising Design

Course Code: AGD-212

Course Description : This course is designed to give the student the feel of working in teams on a professional advertising campaign. Two presentations are required: First, a researched exposition of the product or service, and second, the team presentation of the final advertising campaign, along with portfolios of their individual contributions. Typical elements required are: corporate identity, magazine or trade journal ads, billboards or posters, direct mail pieces, sample packaging, storyboards for video ads etc. This final presentation is videotaped.

Department Description : Visual, Performing and Media Arts

  • Credit: 3 - 0
  • Lecture Hours: 2
  • Lab Hours: 3

Prerequisites:

All required MAD courses

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