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Hospitality, Culinary Arts and Dietetics

Marketing for the Hospitality Industry

Course Code: HCD-207

Course Description : Principles and practices of hospitality marketing. Within the lab component of the course, students will demonstrate the ability to research current trends and applications in the hospitality industry and use software to create promotional media and marketing plan focused in the hospitality industry. Students will be eligible to sit for the industry certification exam.

Department Description : Hospitality, Culinary Arts and Dietetics

  • Credit: 3 - 0
  • Lecture Hours: 2.0
  • Lab Hours: 2.0
  • Studio Hours: 0.0
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